Ascentric’s parent company,Royal London, sold the client book of its D2C proposition Fundsdirect in 2015, signalling a clear intent to concentrate on providing services to the intermediary market. However, we have seen a shift away from advisers using Ascentric as their primary platform.Its scores for web usability and usefulness of online tools are below industry average.
Ascentric recognises its technology is in need of an overhaul and has invested heavily with the launch of a new front end and the transitioning of its back-office platform technology to Bravura’s Sonata set to complete in 2016. In Platforum’s Money Marketing profile, we look at adviser sentiment and where the platform must focus its investment to meet the needs of its users and to drive new business.