Converting D2C gamblers into investors

The UK D2C investing market has seen a rapid influx of new investors since the start of the pandemic. Many of this group have been short-term speculators, trying to earn a quick return in volatile markets. First-time investors often associate investing with gambling,...

New competition in the digital investing market

There has been a spike in trading activity by self-directed investors over the last 15 months and we’ve seen the arrival of a new cohort of first-time investors who are attracted to some of the higher risk options. US tech stocks, cryptocurrency and CFDs have all been...

Guiding a new wave of DIY investors

The last 12 months have been transformational for providers across the retail investing spectrum. Adviser platform flows have picked up over the last two quarters but it’s online investing services that have seen a huge increase in demand. Where are these new DIY...

We’re going to need a bigger brand

The company formally known as Standard Life is selling the name, but this isn’t a total surprise given that 200 years of brand awareness had been diluted by mixing in Aberdeen. How to retain some of the positive associations of a brand recognised widely in the UK,...

COVID’s cohort of younger investors

The last 12 months has been a bumpy ride, but strong growth in 2020 has been the silver lining for the direct to consumers (D2C) investing market. New customers have poured into D2C services like AJ Bell Youinvest, Hargreaves Lansdown and Vanguard Investor. The state...