We’re going to need a bigger brand

The company formally known as Standard Life is selling the name, but this isn’t a total surprise given that 200 years of brand awareness had been diluted by mixing in Aberdeen. How to retain some of the positive associations of a brand recognised widely in the UK,...

COVID’s cohort of younger investors

The last 12 months has been a bumpy ride, but strong growth in 2020 has been the silver lining for the direct to consumers (D2C) investing market. New customers have poured into D2C services like AJ Bell Youinvest, Hargreaves Lansdown and Vanguard Investor. The state...

What makes good investor experience

We’ve seen notable improvements across the D2C market in our annual UK D2C: Investor Experience report, published this week. The largest players have closed out gaps in their propositions and most offer a full set of tax wrappers and investment types. The content is...